SKIDZ was founded by Rick Fayer in New York City in 1987. The original drawstring pant was known for comfort and came in colorful plaids and prints. SKIDZ and the slippery-when-wet road sign became a signature of street culture. Celebrities like DJ Jazzy Jeff and the Fresh Prince (Will Smith), Dr.Dre and Ed Lover of Yo! MTV Raps, Jack Nicholson as the Joker in Batman, and Vanilla Ice all wore SKIDZ. SKIDZ went on to become an iconic lifestyle brand that has come to define an era of American fashion and culture.